O-Shot – PRP Regenerative Therapy

The “O-Shot” is a registered and trademarked technique that has only two Doctors authorized to perform it in Australia, one of them being Dr Rhett Bosnich.

This relatively non-invasive regenerative technique uses the special application of PRP (platelet rich plasma) into the upper wall of the vagina and/or the clitoris. It can lead to some of the following benefits (especially to women who are post partum or peri/post menopausal):


  • Reduced urinary incontinence
  • Improved sexual well being
  • Increased vaginal lubrication
  • Increased clitoral and vaginal sensitivity


The power of PRP can enhance female sexual well being and confidence for the appropriate patient.

Prices – “How much does a hair transplant cost?”

It is amazing how often a person will call our clinic with the question, “How much do you charge for 2000 grafts? Or, how much does a hair transplant cost?”

It appears in their mind, that price is the only factor that will determine where they choose to go. The patient tends to believe that every clinic will produce the exact same result and therefore they can settle for the clinic with the cheapest price.

If prices vary only slightly which is usually the case, then the patient may put more thought into which is truly the better Clinic. However if the market price for a given number of grafts is $13,000 and one clinic offers the procedure for $6000, the question is why are they so much cheaper?

Body Hair transplant sydneyWhat you need to understand is that in all forms of business, price is a reflection of supply and demand. If people want it, they will pay more for it. Somebody once asked me why do they charge $400 for tickets to the men’s final of the Australian Open tennis? My reply was simple, “Because they can.” This means that there are enough people wanting those tickets to sell them at such a price. The demand is there. This is no different than Louis Vuitton charging $8000 for a handbag or Manhattan Apartments facing Central Park selling for $12 Million!

If clinics charge $13,000 for a hair transplant and they are still receiving bookings then there is no problem. But what happens if no patient chooses to pay that? The business is not making money and they are forced to decrease their prices due to a lack of demand. Let’s use an example:

A person wants to buy a new TV with a $2000 budget. In the store they see 3 models of the right size which are a Sony, a Samsung and a “home brand” model. All three prices are within $50 of each other. Common sense would indicate that the Sony and Samsung will heavily outsell the home brand TV. This is because most people are familiar with these two TV brands; they have confidence in them and feel that they are a better quality product than the home brand. The Home brand TV Company realises that very few customers are willing to pay a similar price as that of the more reputable TV brands.  So they decide to reduce their price from $2000 to $1300. Now when the consumer comes into the store, they see a TV which looks similar to the other two but is much cheaper. So suddenly the appeal of the home brand TV increases due to price alone and nothing else.

So if one clinic offers it for half the price of the competitors, it most likely means that they are getting overlooked.

PRP Treatment in Sydney

The number of enquirers received in relation to PRP treatment is always increasing at Newin Institute – especially in Sydney. Whether it be for hair loss, joint treatment or facial rejuvenation treatment, more and more people are becoming aware of the benefits of PRP. The term PRP stands for “Platelet Rich Plasma” and involves separating the components of blood, extracting the platelets from the blood that contain growth factors and after a few other procedural steps concludes by having the PRP injected into the treatment area.

At Newin Institute about 3 in every 4 patients notice the real benefits of PRP. It may be a thickening of their weak hairs, pain relief within their treated joints or healthier and more glowing skin. The positive word of mouth and common mention from new clients that they personally know one of our satisfied PRP Sydney patients who recommended Dr Rhett Bosnich, explains why the popularity of PRP treatment at Newin Institute just keeps growing.2578b37

Dr Rhett Bosnich consults clients and performs PRP injections in Sydney on a regular basis. Our Sydney consulting/treatment rooms are located in Pyrmont which is located only a few minutes drive from the Sydney CBD or a 20 minute walk from Town Hall train station.

If you are interested in PRP for hair loss, facial rejuvenation or joint pain relief you can have an appointment with Dr Rhett Bosnich in Melbourne or Sydney. Simply call us on 03 9693 2200.

Reconstructive Cosmetic Surgery

People may opt to have cosmetic surgery for many varied reasons, but reconstructive cosmetic surgery to improve or repair a physical disfigurement by far has the most impact on restoring a person’s self-esteem. There can be no doubt that quality surgical result will lead to improved emotional well- being says Cosmetic Surgeon, Dr Rhett Bosnich, Fellow of the Australasian College of Cosmetic Surgery (FFMACCS).

Dr Rhett Bosnich is the owner and Medical Director of the Newin Institute in Melbourne and Sydney and is one of the leading authorities in Hair Transplant Surgery and Cosmetic Regenerative Medicine. He is a prestigious graduate of the American Board of Hair Restoration Surgeons (ABHRS) and principal Trainer in Regenerative and Stem Cell therapies for Adistem, a world-leading bio pharmaceutical company specializing in PRP and Stem Cell technology.

A new study of 800 subjects, published in the USA journal “Clinical Psychological Science” found that quality plastic/cosmetic surgery can result in people experiencing a greater sense of joy in life, improved self-esteem, and a higher sense of life satisfaction. Within the group these subjects all had similar initial levels of mental health and overall life satisfaction. So imagine the life-changing boost to the self-confidence of someone who has experienced mild to severe physical disfigurement.

Dr Bosnich is a highly trained and experienced Hair Transplant Surgeon, Cosmetic Laser Surgeon and Regenerative Physician. He is one of only three Australian Hair Transsmall_DrBosnich.PRPFacialRejuvenation.2plant Surgeons who is a diplomat of the ABHRS.

“Restoring the self-confidence of someone who has been profoundly affected by a physical disfigurement is the most rewarding achievement you can experience as a doctor or surgeon,” Dr Bosnich says. “We don’t push people into surgery or treatment. We like to take time to understand what a person wants to achieve from medical intervention, whether that’s emotional or physical – or both. We are focused on quality results and we certainly wouldn’t proceed with a treatment if we feel we can’t meet that person’s expectations. That philosophy is evermore important in someone who already experienced any degree of disfigurement, whether congenital, as a result of a traumatic accident or a surgical scar.”

“We perform many reconstructive hair transplant surgeries for a variety of causes. Some people are born with unnaturally high or oddly shaped frontal hairlines that bother them, or are born with thin fine eyebrows which we can easily restore if there is sufficient hair at the back of the scalp and no underlying medical condition. Others have had a traumatic or surgical scar through an eyebrow or scalp area that won’t grow hair and we are able to implant the hairless area with hair from another part of the head or body to restore the eyebrow or bald area.” he says.


“However, the most satisfying case of hair transplant surgery our team at Newin Institute has performed was on a young male who had been electrocuted as a child. He had suffered electrical burns to the scalp that were so severe the hair follicles in the affected area were permanently damaged and the area was permanently bald. This type of condition is called “Cicatricial or Scarring Alopecia”. Because the man had a good supply of hair from the back of the head, we were able to transplant a large number of new follicles into the scarred area and restore the hair density so that the disfigurement was covered and visually unnoticeable. It’s easy to imagine how dramatically that result changed his life, self-confidence and mental health.”

Dr Bosnich is one of the few Cosmetic Surgeons in Australia who also has a special interest in regenerative anti-ageing through the use of pep-tides, PRP and Stem Cell technologies for anti-ageing, hair restoration and facial rejuvenation.

What patients focus on when choosing a Cosmetic Surgeon

The question in regards to what drives patients towards the cosmetic surgeon or clinic of their choosing is always wondered. Many people simply presume it comes down to the price of treatment or proximity to their home address that has the most influence. However this is not the case.

A study published in the January 2014 issue of Plastic and Reconstruction Surgery which is the official journal of the American Society of Plastic Surgery (ASPS) answered this question. This study surveyed 150 Dutch patients who had expressed interest in receiving cosmetic surgery. They were presented with a short list of different scenarios and asked to rank these based on what would influence them the most in choosing the right clinic.newin--cosmetics

Below are what the results showed:

  1. Surgeon’s ExperienceMost popular choice at 36%

This was regarded as the most influential attribute towards a patient choosing a particular surgeon. It was shown that cosmetic surgeons with 10 years of experience or more were preferred over those with less experience. Whilst this may be a factor in any country, it was understood that in the Netherlands there are only a few plastic surgeons and that this result may not be mirrored in countries that contain a large number of clinics.

In the US for example, the average consumer is highly educated about cosmetic surgery and is likely to look at how sophisticated a particular surgeon is at a specific procedure or technique rather than just the total years of experience. Clients are more likely to read up about the surgeon and clinic online. They will be interested in researching the surgeon’s reputation as well as any patient reviews if they can fine them. The consumer is also likely to enquire about how many of these surgeries the Doctor performs per month or per year.

  1. Method of Referral – Second with 21.5%

Referrals from relevant healthcare providers had the most impact as far as this category is concerned with the patient’s local GP having the most influence. It is understood that patients felt more comfortable when being referred by a trusted medical professional. Other examples include from psychiatrists, dentists, beauty therapists and hairdressers.

One thing that was not discussed was the referrals received from friends or family members who personally know the cosmetic surgeon or someone that received treatment from them. Whilst positive word of mouth can only benefit a business, within the cosmetic surgery community, treatment received by patients is often kept secret and not publicized. So relying solely on the gratitude of satisfied patients to grow a Doctor’s business is unlikely to get it to where they want it to be alone.

What was interesting is that referrals from television, radio, magazines and internet forums had a negative effect on their decision.

One interesting statistic reported was that, “Estimates in the US are that 80% of consumers go online to read information about doctors in general. Even if they get a referral from a family GP or hairdresser confidante, the natural inclination is to Google that doctor’s name and visit his/her website before taking the referral any further.”


  1. Travel Time – Third with 14%

It is understandable that patients would prefer to receive cosmetic treatment from a clinic that is within 1 hour of their home. Not only because a closer distance makes travel more convenient on the day of surgery, travel time is factored in when visiting the Doctor post surgery for the scheduled follow-up appointments.

However travel time was less of a factor when wanting to receive a more complex and bigger surgery that will have a major impact on their appearance such as facelifts, neck lifts, hair transplantation or breast lifts.

Today people are even more willing to travel especially for second surgeries to revise prior surgeries that were not deemed as successful by the patient.

Cosmetic surgeries are considered as major events in a person’s life and therefore patients will be willing to travel if they are confident and truly believe that their preferred Surgeon is the best at what they want to receive.

  1. Cost of Surgery – Forth with 13%

Without a doubt the cost of having surgery often does have an impact on the patient’s final decision on where to receive treatment regardless of their income bracket. It is said that in as many as 50% cases, high procedure costs are the number one obstacle stopping the patient from proceeding with surgery. The second common obstacle is fear. This represents the fear of pain; the fear of not being satisfied; The fear of wasting their money or the fear of a long recovery process.

Whilst a slight difference in price will rarely be an overriding factor, if one clinic charges significantly more than their competitors it will influence the patient’s decision.

Patients who are on a very tight budget could be influenced by a difference in price by as little as 5%. Even wealthy people may try to negotiate a lower price in order to feel like they are gaining more value for their money.

This Netherlands study found that clinics who charged 15% less than average tended to fair best among patients seeking cosmetic surgery.


  1. Online Presence – Fifth with 9%

This relates to the quality of the clinic’s website, the reputation and reviews of the surgeon’s previous work. Many patients would review this information via their mobile soon after being provided details.

In summary of the above, the surgeon’s overall experience and expertise as well as how they were referred to the clinic have the most influence on whether a patient was interested in proceeding with treatment with a particular Doctor.

Whilst the cost is the number 1 obstacle that stops patients from going ahead with surgery it ranks 4th as far as the reason one clinic is chosen over another.

Skin Rejuvenation

The old days of the plastic fantastic look in cosmetic medicine is well and truly over. The demand for skin rejuvenation techniques is trending toward a much more natural look with advanced Photo-Activated PRP and non-laser Skin Resurfacing, says Laser Surgeon and Cosmetic Physician of Melbourne, Dr Rhett Bosnich.

Dr Bosnich owns and operates the Newin Institute Cosmetic Medicine clinic in Melbourne and also practices in Sydney out of the Star Cosmetic Medicine clinic, in Pyrmont. Newin Institute is Australia’s leading clinic in in anti-aging and cosmetic regenerative medicine utilising advanced Photo-Activated Platelet Rich Plasma Therapy, Autologous IV Stem Cell therapy and peptide management for anti-ageing.


Dr Rhett Bosnich (Fellow ACCS, Fellow ACAM) Laser Surgeon and Cosmetic Physician with a special interest in PA-PRP for Hair Loss and Stem Cell technology. He is dedicated to developing and refining these Regenerative Medical techniques for application with Cosmetic and Anti-Ageing medicine.  He is currently undertaking the world’s only Fellowship in Stem Cell Medicine with the American Academy of Anti-Ageing Medicine.

“I’ve been a laser surgeon for many years – since back when most people in Australia didn’t know what lasers, muscle relaxants or fillers were. From my years of experience in cosmetic medicine I know that the industry evolves very quickly, so I try to stay in front of the times and keep abreast of the latest advances. That’s how I developed a keen interest in applying Regenerative Medicine to cosmetics because it offers a form of treatment for those who don’t want drastic skin rejuvenation procedures like lasers, surgery and strong chemical peels.” says Dr Bosnich.  “What’s really exciting is that, little by little, Australians are slowly becoming aware that there is a treatment that can be seen either as an adjunct or and alternative to muscle relaxants and fillers to produce more natural results. I have been applying fractionated non-laser skin resurfacing with Photo-Activated PRP and Stem Cell Technology in Anti-ageing and Cosmetic Medicine for at least 3 years now, so I have long known and seen the benefits of combining these methods for skin rejuvenation.”

Dr Bosnich says that his Asian and Asian-based patients are also willing to travel the distance just to be assured they are getting exactly what they want and pay for: quality advanced PA-PRP and IV Stem Cell Therapy and quality Australian-Made Custom-Manufactured peptides (topical and injectable). Travelling to Melbourne for skin rejuvenation and anti-ageing treatment is not concerning for them because they respect level of the skill, artistry and experience of Dr Bosnich and his team at Newin Institute. Peptides can be supplied on an ongoing basis with periodic review consultations.

Ageing is a result of both intrinsic and extrinsic factors. It’s not just the chronological clock that is the cause. It is multi-factorial and includes diet, lifestyle, and environmental stresses. Our Asian-based clientele are the most forward thinking consumers of cosmetic and anti-ageing medicine. They seek out the best doctors and treatment, embrace the newest treatments and are prepared to make the journey to either Melbourne or Sydney for that privilege,” says Dr Bosnich. “In fact, they really have no choice as these treatments are not currently available in some countries like Singapore and Thailand.”

Dr Bosnich is a prestigious Fellow of the Australasian College of Cosmetic Medicine (FACCS) and Fellow of the Australasian College of Aesthetic Medicine (FACAM) by invitation.

The FIVE Main Hair Loss Treatments

1.Medication/Growth Programs

“Regrowth Programs” offered by many hair loss clinics are a combination of lotions, tablets and low level laser treatment. They are often comprised of minoxidil (with a 5% – 7% concentration) and the prescription medication finasteride. Additional products such as herbal saw palmetto, vitamins, special company branded shampoos, thickening serums and low level laser treatment form part of “ the Hair Loss Treatment package”.

Regrowth programs are mainly suited for patients in the earlier stages of hair loss who want to maintain what they have and to perhaps slightly improve the thickness of existing hair. Regrowth programs produce minimal benefit to those in the more advanced stages of hair loss. Many clinics charge around $2000 per year to be on the program or the products can be obtained from any pharmacy for around $500 per year.

2.Platelet Rich Plasma (PRP) Treatment

This is the process of taking out a portion of blood from the patient and after a few procedural steps, re injecting only the portion of blood rich in growth factor containing platelets into the thinning area of the scalp. The growth factor being released within the thinning scalp can help existing weak hairs to become thicker and stronger. When PRP Hair Restoration is done properly it should produce visible improvements in density in more than 70% of suitable patients.

PRP Hair Restoration

When it comes to treating hair loss, the effectiveness of PRP is heavily dependent on how it is performed and by whom. There are a number of variables between the clinics who offer this treatment which is covered on page 5 of this eBook.

3.Non-Surgical Hair Replacement

This is simply a hair piece that is glued to your scalp 24/7. Once every 3-4 weeks the patient returns to the clinic for a “refit” where the scalp is washed, the top is shaved before re gluing the hair piece on again. The average ongoing cost for hair pieces work out to around $5000 per year which comprises of refits, replacement hair pieces and maintenance products.

4.Hair Transplantation Surgery

Hair Transplantation Surgery

This is a surgical procedure of removing hair from the permanent zones within the back and sides of the scalp and transplanting these hairs into the thinning region on top of the scalp. A high percentage of the transplanted hairs will continue to grow for life and the patient may have to be aware of the possibility of an additional surgeries in the future if existing surrounding hairs thin further. There are massive differences between clinics when it comes to hair transplantation surgery and it is very important to be aware of these which are covered within this eBook.

The price of a hair transplant varies depending on the technique used and the number of grafts required to treat the thinning area. It is always best to be assessed by an actual hair transplant surgeon or at the very least a consultant with years of experience in the hair loss industry that has had a hair transplant themselves.

5.Scalp Micro-Pigmentation (SMP) Treatment

This is basically the process of tattooing tiny spots within bald areas of the scalp in order to mirror the shadow look of the shaven donor area at the back and the sides. Usually 2 or 3 sessions are required within the first few weeks and the result can look great for a few years before a top up session is required to maintain appropriate level of darkness.

Refer to this article for further detail about these five options: